Evaluation of the organoleptic properties of products
Evaluation of the sensory characteristics of products enables measuring the level of consumer acceptance of the taste of the product, whether it is food or drink. It also enables you to know new consumer desires, compare with competing products, and create new products.
Whether your product is new or a hit in the market, the sensory characteristics assessment enables you to answer 6 important questions.
- Did consumers like the taste of our product? And why?
- How do consumers compare the taste of our product to a competitor’s?
- Will consumers accept the changes in our product ingredients?
- Does changing or developing manufacturing steps have an effect on the sensory characteristics of the product?
- Will consumers accept the new product?
- What are the organoleptic characteristics that lead to the uniqueness of our product?
And there is something that distinguishes the evaluation of the sensory characteristics of the product from what is common in the market, such as the method
( Focus Group )
Which are popular with market research firms:
| Assessment of sensory characteristics in the SAF laboratory | Focus group |
|---|---|
| quantity and quality | quality |
| Representing the opinion of the majority of consumers because the sensory evaluation session includes a large number of consumers with different criteria depending on the client’s needs. | The study sample usually includes ten people, which makes the result not comprehensive and not representative of all consumer opinions |
| It gives complete and sufficient results to obtain a complete evaluation of the sensory characteristics of the product such as sweetness, color, etc | It does not give a deep enough result to obtain a complete evaluation of the sensory characteristics of the product such as sweetness, color, etc |
| Each consumer does the experiment in a private place and deals directly with the evaluation program without influencing his opinion. | The presence of moderators during the discussion may affect the results. |
| No consumer is informed of the other’s opinion because the evaluation is done electronically through an evaluation program. | Personal opinions may influence the opinions of the rest of the group. |
| The testing environment is controlled so that it is free of any external influences that may affect consumers’ evaluation. | Hard to control. |
| Scientific results with high accuracy can be relied upon. | Its outputs are usually questioned. |
